Make sure your customers find you before they find your competitors
Are you findable? Are you ahead of your competitors? Make it easy for customers to find you first.
1. Remove anything that slows down your site
Page speed is a critical factor in SEO. In the past, you could get away with a slow-loading site. That’s never a good experience, but it’s the kiss of death in today’s marketplace. A slow page can frustrate the user experience and ultimately discourage people from buying your product. Data from Strange Loop shows that a 1-second delay in page load time can yield a 7% loss in conversions.
In the mind of potential customers, a slow site is an untrustworthy site. Period.
Google included site speed as one of the all-important ranking factors. This means that if your pages are slow, you’re fighting a losing battle for top organic listings, regardless of the quality of your content or your professional website design.
According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”
2. Link to other websites with relevant content
According to Rand Fishkin, founder of Moz, “Linking out sends trackable traffic, it makes your site a more valuable and scalable resource.”
3. Write for humans first, search engines second
Don’t prioritize search engines over the actual humans reading your work. Instead, write content for the user, people who have eyes to read and credit cards to purchase your product. Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer.
4. Encourage other trustworthy sites to link to you
Inbound links are still the lifeblood of search engine rankings. Content marketing is all about creating high-quality, engaging content and creating in people the need and urgency to link to you and share your content on social media.
5. Have web analytics in place at the start
After defining your search engine optimization goals clearly, you need software to track what’s working and what’s not. Google Analytics and Google Search Console web analytics software solutions can help you track your success.
6. Write unique and relevant meta descriptions for every page
One of the most important SEO tips that most people neglect is the well-crafted meta description. The meta description is the first section that people see when Google serves up your page to search users.
Generally, Google doesn’t like duplicate content and duplicate meta descriptions may get you penalized. Even if you don’t get penalized you’re still not providing a great user experience.
With WordPress, you can fix duplicate meta descriptions by installing the Yoast SEO plugin.
7. Use readable and meaningful URLs only
If users can’t read or understand your URL, then search engines may be confused as well.
but it’s easy to understand, for both users and search engines. There are no numbers or characters, other than the words and dashes. Stay away from page URLs like this: https://www.domainname.com/article/272531
8. Build momentum with social signals
Make social media an integral part of your SEO strategy. It’s true that Google hasn’t officially added social signals into their ranking algorithm factors, but SEO experts have noticed social signals do impact search engine rankings.
9. Use the right keywords in your images
Images are important in search engine optimization. Google dedicated an entire section of its search results to images. This should tell you how concerned the search engine giant is with pictures.
When users are looking for a particular image, what do they search with? Keywords. For this reason, you should use the right keywords in your image names and accompanying text (like the caption).
10. Create and publish unique content regularly to improve your rankings
Publishing unique and engaging content is a challenge for most marketers but, you need to be disciplined when it comes to content creation.
It’s even more important than you might think, due to something called the “fresh factor.” Unique content is one of the factors that affect this freshness score, and, consequently, the search engine rankings for your pages.