Your website is a big deal. Get it right! On a desktop, tablet and smartphone.
Over 90% of your prospective customers will check out your website before deciding to do business with you. Your website needs to be not only beautiful and engaging, but also a dynamic sales agent. Use a custom WordPress website to impress your customers and sell more.
For most businesses, WordPress is the best platform for their website
Choosing a website publishing platform is one of the most crucial decisions you’ll make for your business. Fortunately, there’s one clear winner that’s a safe bet in almost any circumstance: WordPress. This free, open-source CMS (Content Management System) is the perfect framework for building anything from a simple business blog to a thriving ecommerce site. It’s easy to use, yet powerful and flexible enough to accommodate your unique requirements.
1. WordPress Is Free and Open-Source
One of WordPress’ biggest selling points is that the core platform is entirely free. This means over the long term there will be one less ongoing cost to worry about. You’ll want to make use of the advanced features offered by themes, plugins, and other tools, and there are tons of free and low-cost options to choose from.
Using an open-source CMS that’s been around as long as WordPress comes with its own unique set of benefits. The platform is frequently updated, easy to customize, and extensively tested – and there’s a huge community offering an unrivaled depth of support. When you use WordPress for your website, in other words, you’re choosing a flexible and time-tested solution that won’t break your budget.
2. WordPress is a User-Friendly but Powerful CMS
Using a new content management system of any type can be intimidating. Fortunately, WordPress is easy to get started with, even if you’re a complete beginner. You won’t need any coding knowledge to create a perfectly functional site. Furthermore, the admin dashboard and editor are simple to understand and navigate, whether you’re writing content, customizing settings, or installing themes and plugins.
However, if you’re not a beginner, don’t let WordPress’ ostensible simplicity turn you away. It is hugely powerful ‘under the hood’, and enables you to customize every aspect of your site as you see fit.
3. WordPress Themes and Plugins Give You Unparalleled Power and Flexibility
WordPress core offers a number of key features, but many sites require additional functionality. That’s where themes and plugins come in, as these tools make it possible to customize your site’s design and functionality with ease. There are thousands of options out there that are simple to find, and many are completely free (or surprisingly affordable).
You can find themes for specific types of websites, packed with all the design elements you’re after. Niche-specific themes cover photography sites, e-commerce sites, personal blogs, and just about anything else. The same is true for plugins – there’s a tool out there for almost any feature you could want, whether it’s a contact form, a forum, or social media integration. Take a few minutes to browse through the theme directory and plugin directory on WordPress.org – you won’t be disappointed.
4. WordPress Security Features Provide Peace of Mind
Whether you’re running a personal blog or a large e-commerce website, you’ll want to make sure your site is secure. WordPress core is designed with security in mind, so it will help protect your information and content straight out of the box. In addition, security updates are released frequently to address the latest issues and concerns.
If that isn’t enough, you can choose to download one or more security plugins to make your site even more safe. There are plenty of excellent free options that will protect your site with little effort on your part, such as Wordfence Security. Of course, it’s always smart to be hands-on about protecting your work. Most security breaches are a result of human error rather than the fault of your CMS, so be sure to take some simple precautions to secure your site.
5. WordPress Helps You Rank High in Search Engines
If you choose to build a website, chances are you want as many people to visit it as possible. One of the best ways to do this (besides simply creating awesome content) is to practice effective Search Engine Optimization (SEO). In simple terms, this means ‘tweaking’ your site so search engines like Google can easily find and display it in relevant search results.
Just as with security, WordPress core is well-optimized for search engines straight out of the box. For example, both website speed and responsiveness for mobile devices are key to proper SEO, and WordPress has both bases covered. For even more options, you can check out an SEO plugin. We’d recommend Yoast SEO, based on its ease of use and breadth of features. For further advice, a simple Google search will net you tons of guides for improving WordPress SEO.
6. WordPress Offers Unparalleled Support
Even with the help of an intuitive CMS like WordPress, creating a website is still a big job. This is particularly true if you’ve never done it before. Fortunately, as we mentioned earlier, WordPress has a large and thriving community of users at all skill levels. Finding help in the form of guides, advice, or even direct assistance is rarely difficult.
Here are just a few of the many ways to get support with your WordPress site:
- The official WordPress support website
- Online tutorials and courses (both free and premium)
- Support knowledgebases and forums for individual themes and plugins (for example, Yoast SEO has its own)
- No matter what you’re struggling with or want to learn how to do, a quick Google search or forum browse should reveal someone with just the answer you’re looking for.
WordPress has been around for over a decade, and none of that time has gone to waste. This open-source CMS has attracted a thriving, passionate community that ensures it stays as secure, flexible, functional, and up-to-date as possible. Between the key features of WordPress core and the thousands of themes and plugins available to extend the platform, there isn’t much you can’t do with it.